Overview PRESS Framework Artifacts Stay Updated
New release Published by Wiley ISBN 978-1394392094

Making AI Work
for People

A Framework for Designing and Building Impactful AI-Powered Applications

Empowers software engineers, product managers, and app designers to create AI-enabled applications that inspire trust, solve hard problems, and prioritise human needs.

Written by Asmaa Ibrahim — product strategist with over a decade shipping AI-powered products at Google and Vodafone, and founder of Wildera Labs.

Publisher Wiley
Author Asmaa Ibrahim
Format Print & Digital
Buy on Amazon Wiley Online
Making AI Work for People — book cover by Asmaa Ibrahim

The PRESS Framework

5 principles at the heart of the book

A systematic approach ensuring every AI product you build embodies five essential principles — from first design decision through to long-term maintenance.

P
People-First Design
Build AI that amplifies human strengths rather than replacing them
R
Responsible at the Core
Embed ethics into every stage, from data collection to deployment
E
Explainability
Ensure AI decisions can be understood, trusted, and audited
S
Safety via Benchmarking
Rigorous evaluation before any system reaches real users
S
Sustainability
Design for lasting value — costs, infrastructure, and longevity

Book Artifacts

8 practical templates & tools

Frameworks, checklists, and matrices from the book — each mapped to a specific PRESS phase and chapter so you know exactly when to reach for them.

1
PRESS Readiness Assessment
Evaluate your organisation's readiness before selecting AI opportunities or committing budget. Scores predict cost structures, timelines, and probability of success.
Before selecting AI opportunities or allocating budget
Coming soon
2
Collaboration Mode Selection Matrix
Identify where your organisation sits on the human-AI collaboration spectrum and choose the right implementation approach.
After PRESS Readiness Assessment
Coming soon
3
Three-Layer Metrics
Build a complete measurement system across business, model, and operational layers — each serving a distinct audience and purpose.
After defining your north star metric
Coming soon
4
10-Week Validation Timeline
Transform your strategic choices into a testable design sequence with clear milestones and decision gates.
After Collaboration Mode Selection Matrix
Coming soon
5
Continuous Evaluation Checklist
Maintain and improve AI system performance once in production. Metrics tell you what's happening — this checklist tells you what to do about it.
Before and After your AI system is in production
Coming soon
6
Technology Selection Matrix
Select the technology stack that best matches your proven requirements after completing the validation phase.
After 10-week validation
Coming soon
7
Serving Optimisation Checklist
Transition smoothly from pilot to production. Identify bottlenecks, choose the right optimisation strategy, and build sustainable operations.
Before and After your AI system is in production
Coming soon
8
AI Literacy Self-Assessment
Identify literacy gaps before launching AI initiatives, or measure progress after implementation. Strong PRESS scores require the literacy to back them up.
Before launching AI initiatives, or after implementation
Coming soon
Get notified when artifacts drop
All 8 templates are in progress — we'll send them as they're ready.