Author Founder Strategist

Asmaa Ibrahim

Product Strategist · AI Author · Founder, Wildera Labs

Asmaa Ibrahim spent over a decade shipping AI-powered products at Google and Vodafone before leaving to found her AI-native startup, Wildera Labs. Her work sits at the intersection of human-centred design, responsible AI, and large-scale product delivery.

Her book, Making AI Work for People, distils that decade of experience into the PRESS Framework — a practical, reproducible approach for teams building AI products that are ethical, explainable, and built to last.

Keynote Speaking

Engaging keynotes on responsible AI, human-centred design, and the future of AI-powered products for technical and non-technical audiences alike.

Conferences Corporate events Summits

Workshops & Training

Hands-on PRESS Framework workshops for product, engineering, and leadership teams. Practical tools your organisation can apply immediately.

PRESS Framework AI strategy Team training

Advisory Work

Strategic advisory engagements with startups and enterprises building AI products — from responsible AI governance to go-to-market strategy.

Startups Enterprise Governance

Speaking & Events

Asmaa Ibrahim speaking at Politecnico di Milano panel

3 March 2026

AI Adoption in Enterprise — Panel

Politecnico di Milano, Milan, Italy

Intelligent Automation Community

Interested in working together?

Speaking enquiries, advisory roles, or PRESS Framework workshops — get in touch.

Get in touch