Overview PRESS Framework Artifacts FAQ Stay Updated
New release Published by Wiley ISBN 978-1394392094

Making AI Work
for People

A Framework for Designing and Building Impactful AI-Powered Applications

Empowers software engineers, product managers, and app designers to create AI-enabled applications that inspire trust, solve hard problems, and prioritise human needs.

Written by Asmaa Ibrahim — product strategist with over a decade shipping AI-powered products at Google and Vodafone, and founder of Wildera Labs.

Publisher Wiley
Author Asmaa Ibrahim
Format Print & Digital
Buy on Amazon Wiley Online
Making AI Work for People — book cover by Asmaa Ibrahim

The PRESS Framework

5 principles at the heart of the book

A systematic approach ensuring every AI product you build embodies five essential principles — from first design decision through to long-term maintenance.

P
People-First Design
Build AI that amplifies human strengths rather than replacing them
R
Responsible at the Core
Embed ethics into every stage, from data collection to deployment
E
Explainability
Ensure AI decisions can be understood, trusted, and audited
S
Safety via Benchmarking
Rigorous evaluation before any system reaches real users
S
Sustainability
Design for lasting value — costs, infrastructure, and longevity

Book Artifacts

Frameworks, checklists, and matrices from the book — each mapped to a specific PRESS phase and chapter so you know exactly when to reach for them.

1
PRESS Readiness Assessment
Evaluate your organisation's readiness before selecting AI opportunities or committing budget.
Take the assessment
2
Collaboration Mode Selection Matrix
Identify where your organisation sits on the human-AI collaboration spectrum and choose the right approach.
3
North Star Metric
Select the single metric that best predicts long-term value creation for your AI system — the one measurement that tells you your AI investment is genuinely working.
4
Three-Layer Metrics
Build a complete measurement system across business, model, and operational layers.
5
10-Week Validation Timeline
Transform your strategic choices into a testable design sequence with clear milestones.
6
Continuous Evaluation Checklist
Maintain and improve AI system performance once in production.
7
Technology Selection Matrix
Select the technology stack that best matches your proven requirements.
8
Serving Optimisation Checklist
Transition smoothly from pilot to production with the right optimisation strategy.
9
AI Literacy Self-Assessment
Identify literacy gaps before launching AI initiatives, or measure progress after implementation.
Take the assessment

Frequently asked questions

Quick answers about the book, the PRESS Framework, and how to use the artifacts.

What is the PRESS Framework?
PRESS is a five-principle framework introduced in Making AI Work for People: People-First Design, Responsible at the Core, Explainability, Safety via Benchmarking, and Sustainability. It gives teams a reproducible approach to designing AI products that are ethical, explainable, and built to last.
Who is the book for?
Software engineers, product managers, and app designers building AI-powered applications. The frameworks and templates assume product or engineering experience but do not require a research-level machine learning background.
Are the book artifacts free to download?
Yes. All nine artifacts — including the PRESS Readiness Assessment and AI Literacy Self-Assessment — are free. You will be asked for your name and email when downloading a PDF so we can share updates.
Where can I buy Making AI Work for People?
The book is published by Wiley and available on Amazon and Wiley Online. ISBN 978-1394392094.
Do I need to read the book to use the assessments?
No. The interactive PRESS Readiness Assessment and AI Literacy Self-Assessment are designed to be useful on their own. The book provides the deeper rationale, case studies, and implementation guidance behind each principle.
Book time with us
All 9 artifacts are available — questions, feedback, or want to discuss your AI strategy? Let's talk.
Book a 30-min call

Download template

Enter your details to download the PDF.
Please fill in both fields with a valid email.